Digital Marketing + Programmatic Media Specialist
Location: Remote
Duration: Freelance to Full-Time
Job Description:
This is a newly created role for our client. The company is looking for someone to bring their recommendations on best practices, tools to use, and how to best drive demand generation/digital marketing tactics forward.
Help coach/mentor their demand generation team (SEO Specialist, SEM Specialist, Social Media Specialist) on best practices and lead channel strategies to best drive execution
Help develop and enhance audience segmentation and competitive analysis
Evaluate the customer decision journey, media mix, and partner recommendation
Lead meetings and presentations
Qualifications:
4+ years' experience in digital media, SEO, display and/or social marketing, ideally as a Sr. Media Specialist or Media Supervisor
2-4+ years' using data and information to drive specific targeting and recommendations
Programmatic/native experience (required) - the client does not currently have a tool for this, so open to your recommendations.
Strong digital marketing experience - SEM, SEO, social (paid and organic), programmatic media experience
Experience with Google Analytics, Google Ads, Google Search Console, SEMRush
Experience mentoring/coaching colleagues on best practices
Previous digital agency experience preferred
B2B industry experience is a plus